Service
Branding / Visual Design
The pieces that make you recognisable.
A brand is not a logo. It is the set of rules that keep you looking like one business everywhere. Here is how I build one.
Why you need a brand system
Without a brand system, every touchpoint (your website, your social posts, your business card, your flyer) looks slightly different. Over time, this erodes recognition. A brand system keeps your colours, type, and logo usage consistent across every platform, so a customer recognises you instantly, wherever they encounter you.
How I shape your identity
I do not deliver a 60-page brand book nobody will read. I deliver a short, practical system: logo direction with variants, a colour palette, a type pairing, and a few usage rules that are easy to follow. Enough to keep you consistent, not so much that it becomes a document that sits in a folder and is never opened.
How we work together
Discovery to understand your business, audience, and where you appear online. I come back with two or three logo directions and a colour/type pairing. You pick one, I refine it, and we lock the system. Assets are exported and organised, ready to drop into your website, social posts, and print materials.
What you get
- Logo direction with layout variants
- A practical brand system, not a 60-page deck
- Colour and type pairing, documented
- Exported assets ready for any platform
Ready to start?
Tell me about your business and I'll come back with a direction and a quote.